Objective

Spruce Up is a landscaping business run in conjunction with the sustainable business program at Simon Fraser University (SFU). They were looking for a logo that was representative of environmentally friendly habitable landscaping.

Approach

Because of the client’s commitment to sustainability, I designed a logo that is bright, airy, and reminiscent of colors often seen in the summer in the Canadian Pacific Northwest where SFU is located. I chose colors of both trees and water to represent that the beauty of Canada is first and foremost in its natural resources.