Objective

As co-founder and direct of talent agency LUXE Management, I needed to create a fashion-forward brand, build a network of international accounts, and provide support for the development of our models and talent roster.

Approach

Utilizing only white and gray, I created a brand for LUXE Management that is both elegant and clean, and makes a quietly powerful impact. I was conscious that none of the brand designs would take attention from its models. The neutral brand tones used allows the also often neutral to cool-toned photos of the models to stand out as a sharp statement.

I created and managed the client’s social accounts, utilized SEO/SEM so the LUXE Management website ranks highly on Google, provided data analysis of online marketing efforts, as well as subsequent strategic direction for business development.

As a result, LUXE Management became an internationally industry recognized brand and models have been featured in campaigns for Mercedes-Benz, Olay, Canon, Disneyland, Lancome, and magazines such as ELLE, InStyle, Harper’s Bazaar, and Esquire.