LUXE Management


As co-founder and direct of talent agency LUXE Management, I needed to create a fashion-forward brand, build a network of international accounts, and provide support for the development of our models and talent roster.


Utilizing only white and gray, I created a brand for LUXE Management that is both elegant and clean, and makes a quietly powerful impact. I was conscious that none of the brand designs would take attention from its models. The neutral brand tones used allows the also often neutral to cool-toned photos of the models to stand out as a sharp statement.

I created and managed the client’s social accounts, utilized SEO/SEM so the LUXE Management website ranks highly on Google, provided data analysis of online marketing efforts, as well as subsequent strategic direction for business development.

As a result, LUXE Management became an internationally industry recognized brand and models have been featured in campaigns for Mercedes-Benz, Olay, Canon, Disneyland, Lancome, and magazines such as ELLE, InStyle, Harper’s Bazaar, and Esquire.

Optimus Mobility


Optimus Mobility was contracted for a series of mobile apps for clients and was looking for a UI/UX designer to complete their team.



I created user personas, wireframes, and prototypes and worked with the mobile app developer and project manager to deliver the final product.

Visual College of Art & Design


The Visual College of Art & Design of Vancouver (VCAD) sought to brand themselves as the top choice for students looking for post-secondary training in art & design. Therefore, they need ongoing, full-service agency support in marketing and advertising, graphic design, lead generation, social media, and general communications.



As part of an agency, I worked closely with the client to create digital and print collateral to support the VCAD campus. I coordinated a team of graphic designers, copywriters, booking agents, and printing houses for social media, SEO, PPC, print, and radio campaigns.