Objective

Burger mega-chain Carl’s Jr. had recently expanded business into Canada and sought a full-service agency partner for nation-wide advertising. Their objective is to turn Carl’s Jr. into as well-known of a name in Canada as it is in the U.S.

Approach

As part of an agency, I reworked all advertising materials and oversaw the creation of new materials for the Canadian market. I worked closely with Carl’s Jr.’s primary agency in the U.S. and the International VP of Marketing to ensure that all collateral was up to brand standards.

I created and managed the Carl’s Jr. Canada Facebook, Instagram, and Twitter accounts. I ran data analytics, timely push-outs of limited time offers, promoted internationally-run campaigns, tracked conversions, and organized social calendars, seeing a 10x increase in followers and engagement in the first year.

I also assisted in media buys, and ran U.S.-made TV spots through ad standard regulatory bodies in Canada.

The result was a seamless entrance into the Canadian market.